Youth text. and they love texting questions to ChaCha
If you don't speak text, you're not relevant.
Radically Simple. Conversational. Truly Engaging.
ChaCha SMS Advertising effectively puts your mesage into targeted text conversations with mobile-centric youth.
What is It? How it Works Lets TalkIn the News Read news archives
Press Release
The CW Network Taps ChaCha to Help Promote Halloween Episode of Hit Drama "The Vampire Diaries"
ChaCha will build audience through a six-day text-based campaign aimed at teen and young adult viewers, directing viewers to tune-in to the Halloween episode of The CW Network's highly successful new series "The Vampire Diaries."
Read the press release
Announcement
ChaCha named Finalist for OMMA Award
The Paramount Pictures' Transformers: Revenge of the Fallen ChaCha campaign has been named one of three Finalists for MediaPost's 2009 OMMA Online Advertising Creativity Awards in the Mobile Marketing: SMS Campaign category.View campaign
News
Seize The Mobile Opportunity
Although teenagers do read the occasional newspaper and still watch a lot of TV, mobile use among teens, especially texting, is so pervasive it has crossed from "measurable" to "habitual" behavior. Read the storyNews
5 SMS (Text Messaging) Advertising Myths
iPhone apps and WAP (mobile Internet) sites often overshadow SMS (text messaging) as sexier ways to reach mobile phone users. But SMS generates response rates two to ten times higher than Internet display ads. Uncover the myths. Read the storyNews
ChaCha Beats Google and Yahoo in Mobile Search Tests
Mobile analyst firm MSearchGroove has just published the results of a series of tests which show that the mobile search service ChaCha...outperformed the other voice-enabled applications ... What is surprising, though, is how wide the gap is. Read the storyPress Release
ChaCha Goes Hollywood
August 2nd, 2009 - The predominantly under-25 audience for ChaCha is a perfect target for Hollywood marketers ... Paramount recently used the small and conversational text ads in ChaCha SMS replies to move the needle on the summer premier of the "Transformers" sequel. Read the press releaseResources
Free Report
ChaCha voice search outperforms voice-enabled search from giants Google & Yahoo! on the iPhone. According to a new report from MSearchGroove, ChaCha "proved superior" answering questions accurately in 94.4% of the tests compared to Google at 16.7%.
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Free Report
Local Mobile Search reports on why Mobile is in some respects already bigger than the Internet, with SMS advertising generating response rates two to ten times higher than Internet display ads. Includes data and case studies.
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Free Download
Mobile Advertising Essentials
Written by Mobile Marketer, this handbook will help you understand the mobile industry and create campaigns that drive real results.
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Recent Blog Posts Subscribe
- “Why Y Women” October 30, 2009, 3:39 pm by Bethany Derringer
- The Heart and Soul of Youth – Smart Marketers Get It October 30, 2009, 3:05 pm by Susan Marshall
- When McDonald’s Monopoly goes Mobile, it gets personal. October 23, 2009, 4:23 pm by Hannah Kleyn
- Twitter + Foursquare + ChaCha = Zen October 22, 2009, 3:06 pm by justinkeller
Upcoming Events
To schedule a meeting with one of our Mobile Marketing Consultants, email susan.marshall@chacha.com. We look forward to meeting you.
