PALO ALTO, Calif. — August 18, 2008 - Based on its recent analysis of the mobile data services market, Frost & Sullivan recognizes ChaCha Search, Inc. (ChaCha) with the 2008 North American Frost & Sullivan Award for Product Innovation. ChaCha was identified for its successful discovery of the key requirements of mobile search users as [...]
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Technological innovation these days usually connotes efficiency — shoving more bits into a data pipe, handling more transactions with fewer resources. But sometimes innovation can require the opposite of efficiency. In a world where everyone seems to be finding ways of taking human beings out of the equation, ChaCha is including warm bodies in its [...]
ChaCha is a quick way to do an Internet search — without having to search the Internet. A live human actually does it for you. It’s exclusively available to you via a cell phone. You either call 800-2ChaCha (800-224-2242) or send a text message to 242242 with your question, and one of ChaCha’s Guides does [...]
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Coca-Cola Co. partnered with ChaCha, a mobile-services firm that allows users to text in questions, to promote Coca-Cola Co.’s relationship with NASCAR. When consumers text messaged trivia questions about the car race, they received answers that led them back to the Coke rewards Web site. Read more.
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Coca-Cola and mobile services firm ChaCha used mobile trivia to drive car enthusiasts to the beverage’s loyalty Web site, MyCokeRewards.com.
In the campaign, which ran during the week before the July 27 Allstate 400 NASCAR race at the Brickyard track in Indianapolis, Coca-Cola encouraged consumers to text in trivia questions about the car race’s history to [...]
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Human-powered search is alive and well and has many supporters. In fact, human powered search service ChaCha.com already raised more than $20 million since its founding in January 2006 and is closing in on another round in the $20-$30 million range.
ChaCha started with a website and a desktop version as an experiment to gather data. [...]
Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.
The soft drinks giant is one of ChaCha’s first advertisers. ChaCha has been charged with enabling a conversational relationship between Coca-Cola and the millions of users of its answer service. [...]
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Remember that old college helpline you used to use to settle bets? You’d call, and they’d look up the answer to some inane question while you waited. ChaCha is the 21st century version of that, but it adds a personal assistant to facilitate mobile purchases and other services that one-ups Google. Read more
