Rock the Vote turns to ChaCha’s human-powered mobile answers service to engage young voters in the month leading to the historical 2008 presidential election
INDIANAPOLIS - October 15, 2008 - With less than a month until one of the most closely-watched presidential elections in history, today ChaCha announced Rock the Vote will leverage its market-leading mobile answers service to engage and inform young voters as well as provide voting, polling and related information for the November 4 election. By partnering with ChaCha, Rock the Vote will be able to respond to questions from young voters via text message, encouraging them to participate in the political process.
“Rock the Vote is always searching for new and innovative ways to engage youth through mobile technology,” said Heather Smith, Executive Director at Rock the Vote. “We’re excited to leverage ChaCha’s technology to reach the young voters with the information they need to cast their ballot on Election Day.”
Beginning today, questions can be sent to RTVOTE (788683) and politically trained ChaCha Guides will provide informed, non-partisan answers. With this service, potential voters can learn everything, from where their polling place is to the positions taken by the candidates on everything from energy to taxation.
“As the presidential election continues to heat up, we’ve seen a sizable increase in questions about the election,” said ChaCha Co-Founder and President, Brad Bostic. “ChaCha has rapidly become a popular, trusted resource for young people who want information while on the go. By making credible answers easy to access on virtually any mobile phone, ChaCha and Rock the Vote are providing unprecedented access to the information voters need to make informed choices.”
ChaCha merges sophisticated search technology with the human intelligence provided by its growing base of over 35,000 ChaCha Guides to answer customer queries 24/7. ChaCha’s radically simple mobile service has become the fastest growing mobile search service with millions of users and over 30 million queries answered since launching in January of this year.
About ChaCha
ChaCha, a free mobile answers service, allows users to call 1-800-2ChaChaTM or text questions to ChaCha (242-242TM) on mobile phones and receive answers within minutes. ChaCha expert guides - trained and skilled individuals - use ChaCha’s powerful internal patent-pending search tools to respond to any query. For more information about ChaCha’s newest features, go to www.chacha.com.
For more information about how to maximize the power of mobile answers to take your marketing campaigns to a new level on the mobile frontier, visit ChaCha’s 1:1 Mobile Marketing Solutions partner site at: http://partners.chacha.com/.
Created by serial entrepreneur Scott A. Jones (www.scottajones.com) and Brad Bostic (http://blog.bradbostic.com), ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; and Jack Gill, well-known Silicon Valley venture capitalist.
About Rock the Vote
Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody’s agenda but our own - we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com.
