Obama urges cellphone users to vote early

The Obama campaign has linked arms with ChaCha, a free mobile answers service, to urge people across the USA to vote early. Until election day, people who use ChaCha will receive a prompt that offers the option of getting more information on how and where to vote early. The campaign is limited to states where early voting is allowed: Iowa, Ohio, North Carolina, Nevada, New Mexico, Colorado, Florida, Montana and Wisconsin.

How it works: In North Carolina, for example, ChaCha users will see an ad, tagged to the end of responses, that reads: “To vote early, reply OBAMA.” If a user responds affirmatively, he or she will receive a message back that reads: “You can vote early for Barack Obama in North Carolina. Vote today! Find out how at 888-123-1234 or visit VoteForChange.com on your computer. Vote now!” The general election is Nov. 4. Read more.