Lifetime Television partnered with Chacha for a mobile advertising campaign meant to drive awareness and viewers to its made-for-TV movie, “Sex, Lies in Sin City.”
The ads were embedded in ChaCha’s answers service. Also, a call to action asked users to reply SINCITY for time and listing information.
“We have been running ads on ChaCha answers with [...]
Read more on 'Lifetime Television network advertises on ChaCha SMS answers service'
Free mobile-answers service ChaCha announced the launch of its Rich SMS Advertising solution, promising brand marketers the tools to implement targeted, interactive campaigns reaching more than 1.7 million subscribers, 85 percent of them under the age of 25. According to ChaCha, its answer service has responded to close to 50 million text and voice queries [...]
Radically simple and effective SMS-based solution
targets 18-34 year olds via text messaging on mobile devices
INDIANAPOLIS - November 4, 2008 - Elevating the ability for marketers to establish intimate relationships between brands and consumers, ChaCha today announced its game-changing Rich SMS AdvertisingTM solution. Through initial campaigns with Coca-Cola, McDonald’s and others, ChaCha delivers response rates of [...]
