Based in New York City, Rob Wilk joins ChaCha as VP of Advertising Sales
NEW YORK - February 18, 2009 - ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising sales from ChaCha’s new Manhattan office.
Specializing in search engine marketing and digital media, Rob Wilk has over 14 years of media experience. He joins ChaCha from Yahoo, where he most recently served as the company’s director of agency sales. In that role, Wilk managed and developed an agency sales team from its infancy, providing exceptional service to Yahoo’s strategic digital agencies and encompassing Yahoo’s entire product and service line. He came to Yahoo from Overture in 2002, which was acquired by Yahoo in 2004. Wilk also led the development of the East Coast Search Engine Marketing team at Razorfish.
“Several key assets made Rob an obvious choice for the position - a brilliantly creative mind, wealth of industry insight and contacts, and his outstanding expertise in search marketing,” said Scott Jones, CEO of ChaCha. “We’re thrilled to have him jumpstart our national advertising effort, based in our newly-opened New York City office. We look forward to continuing our strong momentum with ChaCha’s ever-growing list of top advertisers, including McDonald’s, Palm, H&R Block and Coca Cola.”
Rob is in the process of building a national ad team that will span New York, Chicago and Los Angeles.
“ChaCha turned the mobile search industry on its head with the introduction of free SMS-based search last January, which has now grabbed over a third of the SMS mobile search market,” said Rob Wilk, vice president of Advertising Sales. “I think we will make some truly innovative strides in the mobile advertising sector, and I’m honored to have been selected as the newest member of the company’s amazing team.”
About ChaCha
ChaCha, a free mobile answers service, allows users to call 1-800-2ChaChaTM or text questions to ChaCha (242242TM) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-performance opportunities for advertisers to precisely target and embed their messages within millions of text conversations. Unlike traditional media, ChaCha’s advertising platform is simple and measurable.
