“I took a trip to D.C. this past weekend and was looking for some ice cream in Dupont Circle. Instead of doing a mobile search on Google, I turned to ChaCha. Who’s ChaCha? No – it’s not my crazy aunt who lives in D.C. ChaCha is a human-powered mobile search service. Employing more than 55,000 human guides, ChaCha fields close to 100 million questions per month. The service is built on the belief that phones are for conversations and that mobile search is no different.
ChaCha can also drive engagement with your brand around a certain initiative. For example, if a retail brand has a large back to school initiative, they can buy the Style & Beauty or Shopping category and target ads to users who ask questions that fall into those buckets. From there, they can offer a discount promo code that a user can then use online or in store. Lids.com used this method and generated more than 1,000 online orders – a 200 percent return on ad spend.” Read more.
