What does this mean for ChaCha? While the brand name may not have been chosen to speak to Latinos, it nevertheless does. ChaCha delivers friendly, light-hearted conversation that clicks with Hispanic culture. J.D. Power and Associates indicates 31% of Hispanic households earn over $50,000 annually; 13% earn over $75,000; and 6% earn over $100,000. This last group experienced a 126% growth spurt between 1991 and 2001, compared with only 77% for the general market. Read the article here.
