ChaCha

Reblogged from:  Mark Walsh / Mobile Intelligencer, Thursday, August 20, 2009, 2:07 PM
The Pew Internet & American Life Project says it’s working on its latest survey on how teens and their parents use mobile phones. The latest results won’t come out until early 2010, so Pew repackaged some of data from surveys on teens and [...]

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The predominantly under-25 audience for ChaCha is a perfect target for Hollywood marketers, which represents one of the strongest categories of return advertiser for the company. Paramount recently used the small and conversational text ads in ChaCha SMS replies to move the needle on the summer premier of the “Transformers” sequel. A countdown campaign for [...]

Read more on 'ChaCha Goes Hollywood'