Entertainment Case Studies
ChaCha is the #1 way to reach the entertainment interests of today's youth. Our loyal user-base is highly receptive to relevant messages from advertisers and our case studies have the numbers to prove it.
"Transformers: Revenge of the Fallen"
Paramount Pictures, along with their advertising agency, MCC global, were looking for a unique and conversational way to promote the 2009 movie release of "Transformers: Revenge of the Fallen" to entertainment fans.
The Vampire Diaries
The CW TV network was looking for an innovative way to promote the special Halloween episode of The Vampire Diaries.
They chose to build exposure and awareness through ChaCha's mobile SMS advertising which would effectively target and reach their tech- savvy teen and young adult audience.
To Save a Life
New Song Pictures and Outreach Films chose ChaCha's SMS mobile advertising to reach out specifically to teens.
The campaigns' goal was to build awareness in a tight time frame and encourage the teen audiences to go see the inspiring movie "to save A life."
Cable Television Network
One of the top cable television networks was looking to promote a new television series targeting teens.
They used ChaCha to drive brand affinity around the show and the new characters. They reached 1,331,025 potential viewers in a multi-level conversation that encouraged teens to identify the key characters.
Beverages Case Studies
Coke Zero
A fully integrated campaign of SMS ads and in-venue promotions drove response rates 5 times the industry average.
Politics Case Studies
The Obama Campaign
A geo-targeted SMS campaign helped motivate thousands of voters in battleground states to "Vote Early for Change"
Electronics Case Studies
Palm® Centro™
This hip SMS campaign helped measurably drive sales and awareness of the Palm® Centro™. An astounding 40% wanted to buy one by the end of the campaign.
Retail Case Studies
Lids®
This enticing SMS campaign generated revenue totaling 200% of the original ad buy.
Sports Case Studies
The Red Bull® Indianapolis GP
An innovative contest — driven by SMS ads and designed to drive awareness of an inaugural motorcycle race — went "mobile-ly" viral as 88% of the contestants had heard about the contest from friends.
Restaurant Case Studies
McDonald's®
Thousands of individuals directly interacted with the McDonald's® brand through targeted, conversational SMS ads.
Fast Food Hamburger Chain Restaurant
A fast food chain restaurant, along with their advertising agency, was looking to promote their new Chicken sandwich and enrollment in their mobile loyalty club.
They wanted to reach and acquire customers by connecting with them in a personal way.
Non-Profit Case Studies
DoSomething.org
DoSomething.org was looking for a partner to reach the generation of doers: people who see the need to do something, believe in their ability to get it done, and then take action.
Broadcast Case Studies
Dx Street Creative Agency
During a 36-hour period, this interactive campaign received an incredible 21% response rate.
Consumer Goods Case Studies
Health & Beauty: Acne Maintence Kit
A health and beauty product brand was looking to promote their acne maintenance kit and reinforce their brand message that they provide the most efficacious acne products on the market for teen girls.
ChaCha's teen and young adult audience enabled the brand to connect personally with ideal consumers.
