ChaCha. Ask Away.

I love White Elephant gift exchanges; they’re always unpredictable. We do them on both sides of my family these days. There’s 36 people in one, 15 in the other.  My family has already gotten together for the 36-person White Elephant, and I got a popcorn bowl this year in it. Fortunately I love popcorn, and [...]

Read more on 'Your White Elephant gift from ChaCha awaits.'

It’s true. Mobile advertising inventory is increasing as more and more people get web-enabled smart phones and usage of text-only search services from ChaCha, Yahoo and Google increase exponentially. Some are already forecasting decreases in CPM levels — thanks to a “flood” of inventory. But think about it — we are nowhere, I mean nowhere [...]

Read more on 'Mobile Ad “Supply and Demand”: Where are we really?'

Sometimes a partnership between two really good things creates something even better. (Take Oreos and milk. Now that’s a partnership made in heaven.)

Dictionary.com tells me that a real partnership is:
A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal.
And when that specified goal [...]

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Sometimes I like to think of Mobile as this giant, gracefully forgiving second chance for marketers. The Wired Web made ads annoying, starting with JavaScript pop-ups. Why do you think people get so excited about 7% or even 3% response rates on Mobile? My answer: Because the Internet set the standard so low.
So now we [...]

Read more on 'Is mobile marketing/advertising right for you? Maybe, maybe not.'

“Conversations” is quite the catch phrase these days. Your customers are talking about/to you. Participate in the conversations. Engage your customers. Be honest and transparent. Communicate. Listen. Get into the conversations. If you don’t, your competitors definitely will.
And Mobile takes this catch phrase to the next level. Because of one super-obvious fact: Phones are [...]

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Mystery surrounds mobile advertising, yet ChaCha and a panel of experts explained how to make mobile marketing work at ad:tech New York. Brad Bostic, Co-Founder, and Chief Commerce Officer for ChaCha, Mickey Alam Kahn, Editor-in-Chief of Mobile Marketer, Michael Becker, Senior Vice President of Business Development for iLoop and Rob Lawson, CMO and Co-Founder of [...]

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Remember the old story of the ant that saved resources in preparation for bad times and the grasshopper that lived every day to the fullest making the most with what he had? Recent conversations around “to spend on mobile or not to spend” are intriguing. I’ve read many disparate conversations lately about spending dollars on [...]

Read more on 'During a Down Economy: Are you a Grasshopper or Ant?'

There I was…sitting among about 1,000 marketers and agencies at Ad:Tech New York yesterday listening to a panel of about six 18 year olds talk about their digital habits. The audience was riveted. They were literally on the edge of their seats — especially on the eve of the most historic election ever where Obama [...]

Read more on 'Millennial Mania - Be Real. Be True.'

Is your budget on life support? Many marketers advertising budgets are shrinking and if you’re like me, you are watching every penny you spend. We’ve noticed many users opting for SMS advertising during these times. Why? Its pretty economical. You can get into a campaign for little cash. And in some cases, only pay for [...]

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There’s some conflicting data out there about teen receptiveness to mobile advertising. On one hand, we have those who say all teens want to do is talk to each other and that they basically ignore the media, dictating the ways they’ll let the commercial world act toward them. And on the other hand, there is [...]

Read more on 'Rich SMS advertising. Yes, that’s right.'