ChaCha. Ask Away.

Is your budget on life support? Many marketers advertising budgets are shrinking and if you’re like me, you are watching every penny you spend. We’ve noticed many users opting for SMS advertising during these times. Why? Its pretty economical. You can get into a campaign for little cash. And in some cases, only pay for [...]

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There’s some conflicting data out there about teen receptiveness to mobile advertising. On one hand, we have those who say all teens want to do is talk to each other and that they basically ignore the media, dictating the ways they’ll let the commercial world act toward them. And on the other hand, there is [...]

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Today we announced we are the Fastest Growing Mobile Search Service in the fastest growing search segment — SMS Search. Very exciting. We’ve surpassed over 1 million users and over 27 million queries. The viral nature and popularity of the service has been phenomenal.
“Mobile search is growing at an incredible pace,” says Chris Quick, mobile [...]

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Quick question for all you: What do you think of when someone says “mobile marketing“? Banner ads on your iPhone? Telemarketing? A quick survey among marketers and you’ll find that opinions and answers are all over the place. Ask a consumer and they cock their heads sideways and go; “Are you talking about spamming [...]

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Mobile Marketer’s Classic Guide to Mobile Advertising is now here! . I was thrilled to get my hands on it and want to thank Mickey for pulling it together. It’s a great resource for any marketer.
In the editor’s not, Mickey writes:
“Mobile advertising is at a critical juncture in its history. Marketers have expressed an interest [...]

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