ChaCha. Ask Away.

It’s true. Mobile advertising inventory is increasing as more and more people get web-enabled smart phones and usage of text-only search services from ChaCha, Yahoo and Google increase exponentially. Some are already forecasting decreases in CPM levels — thanks to a “flood” of inventory. But think about it — we are nowhere, I mean nowhere near the inventory levels that are available online.

And consider this — while inventory levels are increasing through mobile devices, demand is also increasing because advertisers have the unique ability to target by user, persona, time of day and location — which makes their dollars more effective and measurable.