Though I wanted to try and stay away from smarmy, cliché New Year’s resolution gibberish, I found it really hard to do. Think about it. If you don’t take a moment at the beginning of every year to think about your goals and trying new things in the New Year, the next thing you know, you’re cutting out sugary wreath-shaped cookies wondering what happened to the past twelve months. (Oh! And if you figure out a way to keep the “bow” on the wreath from breaking off, let me know.)
Though economic times are tough, some are saying 2009 could really be the “year of Mobile”. Take the always-engaging John Batelle who predicted,
“2009 will see the year mobility becomes presumptive in every aspect of the web. By that I mean what I wrote back in 2007: “Mobile will finally be plugged into the web in a way that makes sense for the average user and a major mobile innovation - the kind that makes us all say - Jeez that was obvious - will occur. At the core of this innovation will be the concept of search.”
So I challenge you, oh faithful ChaCha blog reader: what new Mobile ‘thing’ will YOU try this year? Maybe you’ll be a little more engaging in your marketing messages and add a short code. Maybe you’ll attend the MMA conference or sit in on a SMS search webinar. Or perhaps you’ll finally get your mobile web page built. Whatever it is, commit yourself to it and see it through. In the end, what have you got to lose? Except maybe a little weight before you break out the cookie cutters again.
Here’s to a rewarding – and mobile – 2009!










One Comment to “New Year, New Opportunities”
1 | Remy Hicker
January 11th, 2009
Every year they say it is the “Year of Mobile” — Many are saying this might be the year because ALL marketing must be performance marketing. I’d like to think it will be, but you just can’t be certain. I know that we are building it into all of our campaigns this year.
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