ChaCha. Ask Away.

Generally, I’m not a fan of talking about Creativity because it’s this giant high-level idea, like Beauty… or God, for that matter… and no one could ever realistically expect to do it justice and grasp its entire essence. So, on a whim, as I began trying to capture Creativity in words, at least as it is related to text-based Mobile advertising, I took a step back and wondered what I even meant by it:

1. Being creative (adjective, referring to a characteristic of someone or something)?
2. Being a Creative (noun, referring to an individual specializing in right-brained activity)?
3. Writing Creatives (noun-plural, referring to ads)?
4. Demonstrating how SMS has ample room for creativity (idea-noun, referring to the use of imagination and originality)?

Text is so black and white. And yet so NOT black and white.
I’m going with all of the above.

Over my next several blog posts, I’ll offer insights into thinking about text-based Mobile advertising from Creativity’s multiple vantage points; a deep dive into discovering that while text-based advertising with ChaCha is so black and white (in the literal, color sense of the phrase), it is so NOT black and white (in the idiomatic, metaphorical sense of the phrase).

It is my goal that this series will spur limitless ideas for effectively utilizing ChaCha’s text-based Mobile advertising to reach and engage teens and young adults. Stay tuned: you’ll be coloring with black and white white soon enough!

Ideas, questions, brainstorming, topic requests, etc. are encouraged in the comments.

Next up: Working within Parameters