ChaCha. Ask Away.

I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies and brands who want to engage with our audience. It was only a brief interaction, but I immediately knew that she was sharp and was someone I wanted to know. Her article talked about the strengths of different types of agencies and how important it is to find the perfect fit for your brand or strategy. She says:

“When it comes to selecting their marketing partners, clients have become far savvier about their options and the kinds of structures that can help them get the best value for their money. That means a departure from a “one-size-fits-all” model, selecting both large and small agencies for their roster. It’s becoming more the norm for my agency to find itself sharing clients with some of the biggest agencies around.”

Clients that partner with ChaCha are looking for unique ways to engage with teens and see mobile advertising — particularly our brand of mobile advertising - as a compelling choice. They choose us because we have unique insight into the minds of teens and young adults. After all, we’ve answered over 160 million of their questions. They are asking for advice, information on their favorite celebrities and ideas on what to buy, what to wear and what to do when they are bored. We’ve figured out ways to get our partners into those conversations. In some ways, we have become a small service agency within a mobile publishing company. Our goal is to delight and please our clients by building mobile campaigns that perform well and meet their goals. The following quote really resonated with our team here:

“Because the dirty little secret in the agency business is that all agencies, no matter the size, model or location, are passionate pleasers, wired to solve problems creatively. You will get your best value for money not by comparing rate cards, but by finding an agency that’s best for you and treating them like a true partner. If you do, you’ll be “that client.” The one that gets the best people, the best work, and a team that will never want to leave you disappointed.”

While ChaCha is by no means an agency, we too are wired to please and help our clients perform well with our audience — those elusive teens and young adults who are pretty open to engaging with the right brands, products and services.