ChaCha. Ask Away.

Online Media Daily reports stats from Michael Wehrs, president of Mobile Marketing Association, who they interviewed at the CTIA Wireless I.T. & Entertainment and International 2009 in San Diego:

Wehrs noted that marketers are beginning to move more of their budgets to mobile, because:

- Mobile results are easily segmentable, by device, age, and location.
- Mobile helps extend marketing campaigns and make them more personal and targeted.
- Campaigns that integrate with mobile can get a 24% click-through rate on a phone versus .2% on a PC
- And, maybe most important to marketers, people have a personal attachment to their device, and stop what they are doing to respond to that buzz, beep, or ring tone.

We know that our teen users have a passionate attachment to their cell phone communication. They also have already told us in a ChaCha survey that, if they had to pick one thing to use on their mobile phone while stuck on a deserted island, they would pick ChaCha 2x more than the Mobile Internet, 16x more than mobile videos, and 16x more than Google text search.

So we’re not surprised that, according to Wehrs, mobile advertising is finally becoming its own line item in advertising budgets. And, said Wehrs:  “When I asked the mobile marketing companies to forecast what their clients will spend, the company projects between two and four times more this coming year, compared with last,” he says.  I know that these advertisers will be pleased with their results!