ChaCha. Ask Away.

I subscribe to MediaPost’s Engage: GenY Blog, and this week’s article I found very interesting. Kristine Shine’s wrote about Gen Y Women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence and how marketers can target and communicate with this group.

The part that stuck out the most to me was:

While Gen X women tend to seek insight and brand approval from “experts,” Gen Y women rely more heavily on their peers because they believe their advice about brands to be more unbiased and honest.

We see this everyday with our users at ChaCha, and how they respond to the SMS ads on our service.  Our users look at ChaCha as their “Mobile BFF” and they come to us for all types of advice on brands and products.

Read Kristine’s full article here.