“Why Y Women”

Bethany Derringer has written 4 posts

Bethany Derringer Bethany Derringer, Program & Accounts Manager

Before joining ChaCha’s marketing team, Bethany spent 6 years working in radio and politics. Her experience and combined passion for Marketing and Event Management soon lead her to a new adventure… ChaCha! As the Program & Events Manager, Bethany keeps busy planning consumer and industry events for ChaCha as well as working on numerous mobile ad campaigns.

Bethany and her husband are active in their church, and enjoy photography and traveling.

“Why Y Women”

Friday, October 30th, 2009, Categories: Ideas

I subscribe to MediaPost’s Engage: GenY Blog, and this week’s article I found very interesting. Kristine Shine’s wrote about Gen Y Women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence and how marketers can target and communicate with this group.
The part that stuck out the [...]

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Do U Spk Txt?

Friday, October 16th, 2009, Categories: Mobile Marketing, mobile advertising, teens

Happy Friday!  I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers.  Often times, we are tasked with the goal of writing copy that is relevant to our [...]

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Free Webinar: SMS Marketing - Direct Route to Consumer Engagement

Friday, August 14th, 2009, Categories: Mobile Marketing

Join Opus Research, ChaCha and 4INFO for a free Webinar:
WHY
Roughly 3.5 billion text messages are sent every day in the U.S., yet text messaging is often neglected in discussions of mobile marketing. However, SMS is the most versatile mobile marketing vehicle and the only one that transcends mobile platform and handset type.
WHEN
Thursday, August 27
1pm ET [...]

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Calling All Conference Fans

Friday, February 20th, 2009, Categories: Mobile Marketing

Can you believe it’s that time of year again? We’re ramping up for the conferences we’ll be heading to this year, and first on our list is eTail 2009 West in Phoenix, AZ, February 23 – 26.
The focus for this year’s eTail conference is Retail’s Pivotal Moment – Refocusing on the core of your business [...]

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