Carol Gulyas | Marketing Blog

Marketers’ Mobile Budgets to Increase 2-4x in 2010

Carol Gulyas has written 7 posts

Carol Gulyas, carol_gulyas

Carol is currently Content Manager at ChaCha. She spent years as a senior executive in the Direct Marketing industry in both NYC and Chicago, before dropping out to become a Reference & Instruction Librarian in the Chicago area. She was for 3 years VP of the Illinois Solar Energy Association, and co-founded EcoAchievers LLC, a provider of online education for the sustainability community. She and her husband have built a radically energy efficient home in Bloomington, IN.

Marketers’ Mobile Budgets to Increase 2-4x in 2010

Tuesday, October 13th, 2009, Categories: Mobile Marketing, Uncategorized, mobile advertising, teens

Online Media Daily reports stats from Michael Wehrs, president of Mobile Marketing Association, who they interviewed at the CTIA Wireless I.T. & Entertainment and International 2009 in San Diego:
Wehrs noted that marketers are beginning to move more of their budgets to mobile, because:
- Mobile results are easily segmentable, by device, age, and location.
- [...]

Parents, Teens, Texting and TV

Monday, October 5th, 2009, Categories: Mobile Marketing, Trends, teens

When is the message “What are you doing?” not nosy parental intrusion? When it’s asked via a text message. This weekend, that message, texted by my husband to our son, got the response “Watching the Bears”. A phone call at the same time would likely have gone unanswered.
Parents are finding that often the best way [...]

ChaCha Unveils its iPhone App

Monday, September 28th, 2009, Categories: mobile advertising

ChaCha is happy to unveil its iPhone App, which it has developed in partnership with AT&T. Now ChaCha fans can:

Ask a question using voice or text
See other questions like yours and their answers
See your 10-question history right on your iPhone
Send your question to a trained ChaCha Guide
And get easy access to great ChaCha content, called [...]

Mobile Youth Provides Global Reach

Tuesday, September 22nd, 2009, Categories: Mobile Marketing, teens

I’m liking what I’m reading on Mobile Youth and thought you might, too, particularly mobile marketers with a global reach. A recent post titled 5 Lesser Known Facts about youth included the following tidbits:

Youth are the most “psychologically robust” demographic as regards the recent recession.
Tweens have a lot of influence on the family spending.
Teens are [...]

How Teens Use Social Media: Parents Out of the Loop

Monday, September 14th, 2009, Categories: Mobile Marketing

Teens text much more often than they talk via phone. According to Nielsen, U.S. teens aged 13 to 17 send and receive 1,742 text messages per month, vs. 231 phone calls.

What We Call Teens: Young Adults, Gen Z, Tweens, or “Just People”

Tuesday, September 8th, 2009, Categories: Mobile Marketing, Trends, teens

There exists a bewildering array of names for those not-yet-fully grown individuals commonly known as “teens”.
Marketers of a demographic bent are fond of using the “Generation Y” moniker for the offspring of Baby Boomers. Gen Y’s are also sometimes referred to as “Echo Boomers”, and these citizens are already getting a little long in the [...]