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Industry News
- Ford taps Microsoft for multichannel campaign featuring mobile November 20, 2009
- Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising November 20, 2009
- Webinar: Mobile Marketing in 2010: Up, Down or Flat? November 20, 2009
- Lady Gaga sponsors karaoke app to promote new album release November 20, 2009
- Mobile Commerce Daily - REI updates iPhone app to feature mobile shopping November 20, 2009
- MasterCard debuts mobile payments platform in Brazil Mon, 16 Nov 2009 16:23:32
- Google acquires Gizmo5 in a reported $30M deal Fri, 13 Nov 2009 14:23:53
- Spanish-language Yahoo Mobile debuts Thu, 12 Nov 2009 15:09:23
- Bass Pro Shops hires Transaction Wireless for mobile gift card program Thu, 12 Nov 2009 11:00:00
- Digital out-of-home ad spending to grow 2% this year: PQ Media Wed, 11 Nov 2009 09:00:00
Mobile Marketer
DMNews
Resources
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
- Best Practices
- Code of Conduct
- How to Develop a Mobile Marketing Strategy
- Mobile Advertising
- Mobile advertising for newbies
Recommended Reading:
- Brad Bostic Blog
- Classic Guide to Mobile Advertising
- Classic Guide to Mobile Commerce
- Mobile Outlook 2008
- Scott A. Jones Blog
Archives
Latest Postings
- “Why Y Women”
- The Heart and Soul of Youth – Smart Marketers Get It
- When McDonald’s Monopoly goes Mobile, it gets personal.
- Twitter + Foursquare + ChaCha = Zen
- Do U Spk Txt?
- Marketers’ Mobile Budgets to Increase 2-4x in 2010
- Agencies and Clients: One Size Doesn’t Fit All
- Let’s Try to Avoid Causing a Mobile-Marketing Revolt
- Simplicity by Design: Coloring with black and white, Part 3
- Parents, Teens, Texting and TV
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