ChaCha. Ask Away.

Indianapolis just got Foursquare.  Right now I’m passively vying for the number 1 spot, but there appear to be two people that are more mobile and social than me.  That’s okay though, I’m still the mayor of ChaCha’s HQ, a Starbucks, my neighborhood coffeeshop, and my favorite neighborhood bar.  I’m totally psyched about Foursquare and [...]

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Freddie Larker, who blogs over here, wrote a fantastic piece for AdAge about marketers, over time, kill the medium.  Or at least dilute it.  With all its promise, mobile may be next.  Eek!
Simply put, I’m excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones [...]

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Local advertising is transforming.  According to The Kelsey Group, local ad spending will decline at a 1.4 percent compound annual rate between 2008 and 2013, to $144.4 billion.  Meanwhile, interactive ad spending will more than double from 9 percent to 22.2 percent by 2013.  That doesn’t mean that local advertising is shrinking though.
More than ever, [...]

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Last weekend we were featured along Google and Bing on NBC’s Nightly News with Brian Williams.  Reporter Contessa Brewer came to ChaCha HQ, learned all about what we’re doing with mobile search, and interviewed our CEO, Scott A. Jones.
Below is the excerpt.  Let us know what you think!

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At the beginning of July we launched a viral video marketing initiative.  The rules were simple- make a video that was funny, creative, and demonstrated ChaCha’s usefulness as that of a smart friend.  Do it well enough to get thousands of people to vote for you and we’ll give you $5,000 and some other stuff [...]

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This is pretty interesting, and compliments findings we at ChaCha have found as well:  Dynamic Logic, Safecount and VoodooVox teamed up on a study that found that In-Call Media (i.e. targeted audio advertising while on the phone) significantly raises brand awareness and intent.  Dynamic Logic measured the impact of ads for Redbox movie rental kiosks [...]

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Reblogged from:  Mark Walsh / Mobile Intelligencer, Thursday, August 20, 2009, 2:07 PM
The Pew Internet & American Life Project says it’s working on its latest survey on how teens and their parents use mobile phones. The latest results won’t come out until early 2010, so Pew repackaged some of data from surveys on teens and [...]

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1836 - First paid print ad appearted in La Presse magazine.
1994 - Blogging became “recognized”
1922 - The first paid radio advertisement played.
2009 - There are kids who have never listened to the radio.  (Seriously, ask them.  We did.)
1941 - The first paid television advertisement played.
1999 - Tivo was introduced at CES
Print is evolving.  Radio is [...]

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Social Network sites like Facebook have begun to see attrition from the very group that were, at one point, the sole constituents of their sites. Why would they be leaving?  After all, Facebook is the place to chat with their friends, post compromising  pictures from parties, and engage in quirky and pointless (LivingSocial) activities. It’s [...]

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