ChaCha. Ask Away.

We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]

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I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

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After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]

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Our video contest is over and the winners have been announced. All of them were fantastic in their own way, so it was nearly impossible to decide. Over 6.2 million users worldwide viewed www.chacha.com during the contest. The web traffic spikes and sheer number of video submissions and votes showed an amazing level of engagement. [...]

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Mobile Advertising is considered an emerging media channel, but it certainly isn’t new. To be sure, the more established players in mobile were well represented at IAB MIXX this year and mobile marketing and advertising was mentioned throughout the day by panelists and presenters. Over the course of two days, experts gave the attendees some [...]

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We are at IAB MIXX this week. Its Advertising Week and NYC is full of marketers, advertisers, media mavens and technology providers. There is a ton going on and everyone is buzzing about OMMA, IAB MIXX and the variety of smaller, more niche advertising events. Today at IAB MIXX, Charlie Rose interviewed the editor of [...]

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Just read an insightful article in MediaPost called “In Search of True Value” by Bob Rose. Bob is the Executive VP/Director of Account Services for Seiter & Miller Advertising. He talks about the changing media landscape and how “hype” around new media distorts reality. He writes,
“Their hype is way out in front of their current [...]

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On September 17th at Digiday:MOBILE, a panel of speakers will discuss how to innovate with new mobile ad units. I expect there will be lots of interesting discussion around applications, video, the mobile web and in particular, the announcement that Google is returning to PPCall as a mobile ad format. According to analyst Greg Sterling [...]

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On September 16th, mobile marketers will celebrate some of the most innovative mobile campaigns of 2009 during The MOBI Awards Gala at The W Hotel Union Square in New York. We’ll get to see some of the best in mobile branding campaigns, applications, mobile web sites and more. Should be a fun mix of people [...]

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Think of a funnel. Do you see it? At the top of the funnel are 90% of all teens and young adults who send up to 3,000 text messages per month. Ok, now picture the bottom of the funnel — its the mobile Web and iPhone applications — very powerful conversion tools for driving brand [...]

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