zach_linder, zach_linderNielsen has new data illustrating the continual rise of Mobile as a viable alternative to traditional media. Although TV is still the favorite and viewed by virtually all Americans, the 3rd Screen that lives in our pockets and purses is becoming an increasingly popular way to watch video, with over 70% more mobile subscribers watching [...]
3rd Screen Viewership Continues to Grow
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Industry News
- Ford taps Microsoft for multichannel campaign featuring mobile November 20, 2009
- Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising November 20, 2009
- Webinar: Mobile Marketing in 2010: Up, Down or Flat? November 20, 2009
- Lady Gaga sponsors karaoke app to promote new album release November 20, 2009
- Mobile Commerce Daily - REI updates iPhone app to feature mobile shopping November 20, 2009
- MasterCard debuts mobile payments platform in Brazil Mon, 16 Nov 2009 16:23:32
- Google acquires Gizmo5 in a reported $30M deal Fri, 13 Nov 2009 14:23:53
- Spanish-language Yahoo Mobile debuts Thu, 12 Nov 2009 15:09:23
- Bass Pro Shops hires Transaction Wireless for mobile gift card program Thu, 12 Nov 2009 11:00:00
- Digital out-of-home ad spending to grow 2% this year: PQ Media Wed, 11 Nov 2009 09:00:00
Mobile Marketer
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Resources
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
- Best Practices
- Code of Conduct
- How to Develop a Mobile Marketing Strategy
- Mobile Advertising
- Mobile advertising for newbies
Recommended Reading:
- Brad Bostic Blog
- Classic Guide to Mobile Advertising
- Classic Guide to Mobile Commerce
- Mobile Outlook 2008
- Scott A. Jones Blog
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- Let’s Try to Avoid Causing a Mobile-Marketing Revolt
- Simplicity by Design: Coloring with black and white, Part 3
- Parents, Teens, Texting and TV
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