Events | Marketing Blog

Let’s Try to Avoid Causing a Mobile-Marketing Revolt

Freddie Larker, who blogs over here, wrote a fantastic piece for AdAge about marketers, over time, kill the medium. Or at least dilute it. With all its promise, mobile may be next. Eek!
Simply put, I’m excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones [...]

Talk about Engagement! Video Contest was Huge Success!

Our video contest is over and the winners have been announced. All of them were fantastic in their own way, so it was nearly impossible to decide. Over 6.2 million users worldwide viewed www.chacha.com during the contest. The web traffic spikes and sheer number of video submissions and votes showed an amazing level of engagement. [...]

IAB MIXX Recap: A New Player’s Perspective

Mobile Advertising is considered an emerging media channel, but it certainly isn’t new. To be sure, the more established players in mobile were well represented at IAB MIXX this year and mobile marketing and advertising was mentioned throughout the day by panelists and presenters. Over the course of two days, experts gave the attendees some [...]

Live from Advertising Week in NYC: Freemium content

We are at IAB MIXX this week. Its Advertising Week and NYC is full of marketers, advertisers, media mavens and technology providers. There is a ton going on and everyone is buzzing about OMMA, IAB MIXX and the variety of smaller, more niche advertising events. Today at IAB MIXX, Charlie Rose interviewed the editor of [...]

Mobile Marketers Convene for Digiday:MOBILE Events 9/16-9/17

On September 16th, mobile marketers will celebrate some of the most innovative mobile campaigns of 2009 during The MOBI Awards Gala at The W Hotel Union Square in New York. We’ll get to see some of the best in mobile branding campaigns, applications, mobile web sites and more. Should be a fun mix of people [...]