ChaCha. Ask Away.

I subscribe to MediaPost’s Engage: GenY Blog, and this week’s article I found very interesting. Kristine Shine’s wrote about Gen Y Women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence and how marketers can target and communicate with this group.
The part that stuck out the [...]

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We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]

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McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]

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As I was driving the other day, I saw a car window decal that looked a little like this (I was too late in snapping a photo while driving):

Halve the complexity
As a designer, my selective perception tends to dwell on this sort of thing: Why would it need to say “Hoosier Fan” when the singular [...]

Read more on 'Simplicity by Design: Coloring with black and white, Part 3'

Mobile Advertising is considered an emerging media channel, but it certainly isn’t new. To be sure, the more established players in mobile were well represented at IAB MIXX this year and mobile marketing and advertising was mentioned throughout the day by panelists and presenters. Over the course of two days, experts gave the attendees some [...]

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We are at IAB MIXX this week. Its Advertising Week and NYC is full of marketers, advertisers, media mavens and technology providers. There is a ton going on and everyone is buzzing about OMMA, IAB MIXX and the variety of smaller, more niche advertising events. Today at IAB MIXX, Charlie Rose interviewed the editor of [...]

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Last week I was watching “Chopped”, a cooking competition show on the Food Network, where contestants are given 3 obscure ingredients and 20 minutes to prepare an incredible dish. It reminded me of those activities in school or at camp where you’re given a bag of random supplies, and instructed to “make something amazing” out [...]

Read more on 'Working within Parameters: Coloring with black and white, Part 1'

Generally, I’m not a fan of talking about Creativity because it’s this giant high-level idea, like Beauty… or God, for that matter… and no one could ever realistically expect to do it justice and grasp its entire essence. So, on a whim, as I began trying to capture Creativity in words, at least as it [...]

Read more on '[C/c]reative[s/ity] in text-based Mobile Advertising'

On September 17th at Digiday:MOBILE, a panel of speakers will discuss how to innovate with new mobile ad units. I expect there will be lots of interesting discussion around applications, video, the mobile web and in particular, the announcement that Google is returning to PPCall as a mobile ad format. According to analyst Greg Sterling [...]

Read more on 'Talk to Me: Phones are for Conversation - the Most Effective Mobile Ad Units Take the Device into Account'