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Archive for ‘mobile advertising’ Category

Do U Spk Txt?

Happy Friday!  I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers.  Often times, we are tasked with the goal of writing copy that is relevant to our [...]

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Marketers’ Mobile Budgets to Increase 2-4x in 2010

Online Media Daily reports stats from Michael Wehrs, president of Mobile Marketing Association, who they interviewed at the CTIA Wireless I.T. & Entertainment and International 2009 in San Diego:
Wehrs noted that marketers are beginning to move more of their budgets to mobile, because:
- Mobile results are easily segmentable, by device, age, and location.
- [...]

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Agencies and Clients: One Size Doesn’t Fit All

I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

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ChaCha Unveils its iPhone App

ChaCha is happy to unveil its iPhone App, which it has developed in partnership with AT&T. Now ChaCha fans can:

Ask a question using voice or text
See other questions like yours and their answers
See your 10-question history right on your iPhone
Send your question to a trained ChaCha Guide
And get easy access to great ChaCha content, called [...]

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