McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
Indianapolis just got Foursquare. Right now I’m passively vying for the number 1 spot, but there appear to be two people that are more mobile and social than me. That’s okay though, I’m still the mayor of ChaCha’s HQ, a Starbucks, my neighborhood coffeeshop, and my favorite neighborhood bar. I’m totally psyched about Foursquare and [...]
Happy Friday! I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers. Often times, we are tasked with the goal of writing copy that is relevant to our [...]
Online Media Daily reports stats from Michael Wehrs, president of Mobile Marketing Association, who they interviewed at the CTIA Wireless I.T. & Entertainment and International 2009 in San Diego:
Wehrs noted that marketers are beginning to move more of their budgets to mobile, because:
- Mobile results are easily segmentable, by device, age, and location.
- [...]
Read more on 'Marketers’ Mobile Budgets to Increase 2-4x in 2010'
Freddie Larker, who blogs over here, wrote a fantastic piece for AdAge about marketers, over time, kill the medium. Or at least dilute it. With all its promise, mobile may be next. Eek!
Simply put, I’m excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones [...]
Read more on 'Let’s Try to Avoid Causing a Mobile-Marketing Revolt'
As I was driving the other day, I saw a car window decal that looked a little like this (I was too late in snapping a photo while driving):
Halve the complexity
As a designer, my selective perception tends to dwell on this sort of thing: Why would it need to say “Hoosier Fan” when the singular [...]
Read more on 'Simplicity by Design: Coloring with black and white, Part 3'
When is the message “What are you doing?” not nosy parental intrusion? When it’s asked via a text message. This weekend, that message, texted by my husband to our son, got the response “Watching the Bears”. A phone call at the same time would likely have gone unanswered.
Parents are finding that often the best way [...]
After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]
Our video contest is over and the winners have been announced. All of them were fantastic in their own way, so it was nearly impossible to decide. Over 6.2 million users worldwide viewed www.chacha.com during the contest. The web traffic spikes and sheer number of video submissions and votes showed an amazing level of engagement. [...]
Read more on 'Talk about Engagement! Video Contest was Huge Success!'
Local advertising is transforming. According to The Kelsey Group, local ad spending will decline at a 1.4 percent compound annual rate between 2008 and 2013, to $144.4 billion. Meanwhile, interactive ad spending will more than double from 9 percent to 22.2 percent by 2013. That doesn’t mean that local advertising is shrinking though.
More than ever, [...]
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
