Teens | Marketing Blog

The Heart and Soul of Youth – Smart Marketers Get It

We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]

Do U Spk Txt?

Happy Friday! I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers. Often times, we are tasked with the goal of writing copy that is relevant to our [...]

Marketers’ Mobile Budgets to Increase 2-4x in 2010

Online Media Daily reports stats from Michael Wehrs, president of Mobile Marketing Association, who they interviewed at the CTIA Wireless I.T. & Entertainment and International 2009 in San Diego:
Wehrs noted that marketers are beginning to move more of their budgets to mobile, because:
- Mobile results are easily segmentable, by device, age, and location.
- [...]

Agencies and Clients: One Size Doesn’t Fit All

I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

Parents, Teens, Texting and TV

When is the message “What are you doing?” not nosy parental intrusion? When it’s asked via a text message. This weekend, that message, texted by my husband to our son, got the response “Watching the Bears”. A phone call at the same time would likely have gone unanswered.
Parents are finding that often the best way [...]

Mobile Youth Provides Global Reach

I’m liking what I’m reading on Mobile Youth and thought you might, too, particularly mobile marketers with a global reach. A recent post titled 5 Lesser Known Facts about youth included the following tidbits:

Youth are the most “psychologically robust” demographic as regards the recent recession.
Tweens have a lot of influence on the family spending.
Teens are [...]

What We Call Teens: Young Adults, Gen Z, Tweens, or “Just People”

There exists a bewildering array of names for those not-yet-fully grown individuals commonly known as “teens”.
Marketers of a demographic bent are fond of using the “Generation Y” moniker for the offspring of Baby Boomers. Gen Y’s are also sometimes referred to as “Echo Boomers”, and these citizens are already getting a little long in the [...]

Teens and Young Adults – what’s on their minds? ChaCha knows!

At ChaCha we have a window into the minds of Teens and Young Adults, who represent approximately 82% of our userbase. Some questions are perennial favorites that are asked consistently on a daily basis (just check out the topics on the ChaCha.com homepage), but new hot topics are constantly emerging.
Our customers do truly see us [...]