We are at IAB MIXX this week. Its Advertising Week and NYC is full of marketers, advertisers, media mavens and technology providers. There is a ton going on and everyone is buzzing about OMMA, IAB MIXX and the variety of smaller, more niche advertising events. Today at IAB MIXX, Charlie Rose interviewed the editor of [...]
Read more on 'Live from Advertising Week in NYC: Freemium content'
On September 16th, mobile marketers will celebrate some of the most innovative mobile campaigns of 2009 during The MOBI Awards Gala at The W Hotel Union Square in New York. We’ll get to see some of the best in mobile branding campaigns, applications, mobile web sites and more. Should be a fun mix of people [...]
Read more on 'Mobile Marketers Convene for Digiday:MOBILE Events 9/16-9/17'
iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than [...]
It’s no argument that old advertising strategies aren’t working in new contexts. Millennials are really good at tuning out and/or avoiding mass media–TV, newspaper, radio, even online. Advertisers want to be where their
audience is, but their audience has tended to disregard them.
So what’s the new thing to try? Mobile, because everyone always has their phone [...]
Read more on 'Rethinking advertising for phones’ conversational context'
Can you believe it’s that time of year again? We’re ramping up for the conferences we’ll be heading to this year, and first on our list is eTail 2009 West in Phoenix, AZ, February 23 – 26.
The focus for this year’s eTail conference is Retail’s Pivotal Moment – Refocusing on the core of your business [...]
Is your budget on life support? Many marketers advertising budgets are shrinking and if you’re like me, you are watching every penny you spend. We’ve noticed many users opting for SMS advertising during these times. Why? Its pretty economical. You can get into a campaign for little cash. And in some cases, only pay for [...]
Quick question for all you: What do you think of when someone says “mobile marketing“? Banner ads on your iPhone? Telemarketing? A quick survey among marketers and you’ll find that opinions and answers are all over the place. Ask a consumer and they cock their heads sideways and go; “Are you talking about spamming [...]
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
