McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]
Read more on 'Agencies and Clients: One Size Doesn’t Fit All'
Can you believe it’s that time of year again? We’re ramping up for the conferences we’ll be heading to this year, and first on our list is eTail 2009 West in Phoenix, AZ, February 23 – 26.
The focus for this year’s eTail conference is Retail’s Pivotal Moment – Refocusing on the core of your business [...]
“Conversations” is quite the catch phrase these days. Your customers are talking about/to you. Participate in the conversations. Engage your customers. Be honest and transparent. Communicate. Listen. Get into the conversations. If you don’t, your competitors definitely will.
And Mobile takes this catch phrase to the next level. Because of one super-obvious fact: Phones are [...]
Read more on 'Don’t dominate conversations. Participate in them.'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
