McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
Sometimes a partnership between two really good things creates something even better. (Take Oreos and milk. Now that’s a partnership made in heaven.)
Dictionary.com tells me that a real partnership is:
A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal.
And when that specified goal [...]
Mobile Marketer’s Classic Guide to Mobile Advertising is now here! . I was thrilled to get my hands on it and want to thank Mickey for pulling it together. It’s a great resource for any marketer.
In the editor’s not, Mickey writes:
“Mobile advertising is at a critical juncture in its history. Marketers have expressed an interest [...]
Read more on 'Hot off the Presses — Guide to Mobile Advertising Now Available!'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
