Conversation | Marketing Blog

Do U Spk Txt?

Happy Friday! I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers. Often times, we are tasked with the goal of writing copy that is relevant to our [...]

Agencies and Clients: One Size Doesn’t Fit All

I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

Simplicity by Design: Coloring with black and white, Part 3

As I was driving the other day, I saw a car window decal that looked a little like this (I was too late in snapping a photo while driving):

Halve the complexity
As a designer, my selective perception tends to dwell on this sort of thing: Why would it need to say “Hoosier Fan” when the singular [...]

SMS Advertising: Your Gateway to Mobile Marketing Heaven

Think of a funnel. Do you see it? At the top of the funnel are 90% of all teens and young adults who send up to 3,000 text messages per month. Ok, now picture the bottom of the funnel — its the mobile Web and iPhone applications — very powerful conversion tools for driving brand [...]

Rethinking advertising for phones’ conversational context

It’s no argument that old advertising strategies aren’t working in new contexts. Millennials are really good at tuning out and/or avoiding mass media–TV, newspaper, radio, even online. Advertisers want to be where their
audience is, but their audience has tended to disregard them.
So what’s the new thing to try? Mobile, because everyone always has their phone [...]