ChaCha. Ask Away.

I subscribe to MediaPost’s Engage: GenY Blog, and this week’s article I found very interesting. Kristine Shine’s wrote about Gen Y Women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence and how marketers can target and communicate with this group.
The part that stuck out the [...]

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I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

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Jim Shilale of MediaPost posted a very good article today on how to effectively take advantage of mobile marketing. He calls mobile a “critical component” of the overall media mix and says that mobile offers an “engaging” experience for consumers. Mobile is much different than traditional media and should be treated as such. To drive [...]

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Who? What? Where?
Last week, Mickey Alam Khan from Mobile Marketer organized a mobile advertising event for the Direct Marketing Association in NYC. I was invited to sit on a panel with other execs from Crisp Wireless, AdMob, Bango and Jumptap. Our panel discussion centered on how mobile can be used as a channel to drive [...]

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