McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
I love White Elephant gift exchanges; they’re always unpredictable. We do them on both sides of my family these days. There’s 36 people in one, 15 in the other. My family has already gotten together for the 36-person White Elephant, and I got a popcorn bowl this year in it. Fortunately I love popcorn, and [...]
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