ChaCha. Ask Away.

On September 17th at Digiday:MOBILE, a panel of speakers will discuss how to innovate with new mobile ad units. I expect there will be lots of interesting discussion around applications, video, the mobile web and in particular, the announcement that Google is returning to PPCall as a mobile ad format. According to analyst Greg Sterling [...]

Read more on 'Talk to Me: Phones are for Conversation - the Most Effective Mobile Ad Units Take the Device into Account'

It’s true. Mobile advertising inventory is increasing as more and more people get web-enabled smart phones and usage of text-only search services from ChaCha, Yahoo and Google increase exponentially. Some are already forecasting decreases in CPM levels — thanks to a “flood” of inventory. But think about it — we are nowhere, I mean nowhere [...]

Read more on 'Mobile Ad “Supply and Demand”: Where are we really?'

Today we announced we are the Fastest Growing Mobile Search Service in the fastest growing search segment — SMS Search. Very exciting. We’ve surpassed over 1 million users and over 27 million queries. The viral nature and popularity of the service has been phenomenal.
“Mobile search is growing at an incredible pace,” says Chris Quick, mobile [...]

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