ChaCha. Ask Away.

Local advertising is transforming.  According to The Kelsey Group, local ad spending will decline at a 1.4 percent compound annual rate between 2008 and 2013, to $144.4 billion.  Meanwhile, interactive ad spending will more than double from 9 percent to 22.2 percent by 2013.  That doesn’t mean that local advertising is shrinking though.
More than ever, [...]

Read more on 'Local Advertising Will Go Mobile'

Local advertising is a hot topic and there’s a heated controversy around whether or not it can be truly effective — especially on a mobile device. Many experts agree that it all rests in the hands of local search. The better the user experience when searching locally, the more people will use it. If advertisers [...]

Read more on 'Effective Local Advertising Tied to Effective Local Search'