We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]
Read more on 'The Heart and Soul of Youth – Smart Marketers Get It'
Remember the old story of the ant that saved resources in preparation for bad times and the grasshopper that lived every day to the fullest making the most with what he had? Recent conversations around “to spend on mobile or not to spend” are intriguing. I’ve read many disparate conversations lately about spending dollars on [...]
Read more on 'During a Down Economy: Are you a Grasshopper or Ant?'
There I was…sitting among about 1,000 marketers and agencies at Ad:Tech New York yesterday listening to a panel of about six 18 year olds talk about their digital habits. The audience was riveted. They were literally on the edge of their seats — especially on the eve of the most historic election ever where Obama [...]
Is your budget on life support? Many marketers advertising budgets are shrinking and if you’re like me, you are watching every penny you spend. We’ve noticed many users opting for SMS advertising during these times. Why? Its pretty economical. You can get into a campaign for little cash. And in some cases, only pay for [...]
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
