ChaCha. Ask Away.

I subscribe to MediaPost’s Engage: GenY Blog, and this week’s article I found very interesting. Kristine Shine’s wrote about Gen Y Women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence and how marketers can target and communicate with this group.
The part that stuck out the [...]

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Just read an insightful article in MediaPost called “In Search of True Value” by Bob Rose. Bob is the Executive VP/Director of Account Services for Seiter & Miller Advertising. He talks about the changing media landscape and how “hype” around new media distorts reality. He writes,
“Their hype is way out in front of their current [...]

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Jim Shilale of MediaPost posted a very good article today on how to effectively take advantage of mobile marketing. He calls mobile a “critical component” of the overall media mix and says that mobile offers an “engaging” experience for consumers. Mobile is much different than traditional media and should be treated as such. To drive [...]

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