There exists a bewildering array of names for those not-yet-fully grown individuals commonly known as “teens”.
Marketers of a demographic bent are fond of using the “Generation Y” moniker for the offspring of Baby Boomers. Gen Y’s are also sometimes referred to as “Echo Boomers”, and these citizens are already getting a little long in the [...]
Read more on 'What We Call Teens: Young Adults, Gen Z, Tweens, or “Just People”'
It’s no argument that old advertising strategies aren’t working in new contexts. Millennials are really good at tuning out and/or avoiding mass media–TV, newspaper, radio, even online. Advertisers want to be where their
audience is, but their audience has tended to disregard them.
So what’s the new thing to try? Mobile, because everyone always has their phone [...]
Read more on 'Rethinking advertising for phones’ conversational context'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
