ChaCha. Ask Away.

After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]

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Local advertising is transforming.  According to The Kelsey Group, local ad spending will decline at a 1.4 percent compound annual rate between 2008 and 2013, to $144.4 billion.  Meanwhile, interactive ad spending will more than double from 9 percent to 22.2 percent by 2013.  That doesn’t mean that local advertising is shrinking though.
More than ever, [...]

Read more on 'Local Advertising Will Go Mobile'

Mobile Advertising is considered an emerging media channel, but it certainly isn’t new. To be sure, the more established players in mobile were well represented at IAB MIXX this year and mobile marketing and advertising was mentioned throughout the day by panelists and presenters. Over the course of two days, experts gave the attendees some [...]

Read more on 'IAB MIXX Recap: A New Player’s Perspective'

Last week I was watching “Chopped”, a cooking competition show on the Food Network, where contestants are given 3 obscure ingredients and 20 minutes to prepare an incredible dish. It reminded me of those activities in school or at camp where you’re given a bag of random supplies, and instructed to “make something amazing” out [...]

Read more on 'Working within Parameters: Coloring with black and white, Part 1'

Generally, I’m not a fan of talking about Creativity because it’s this giant high-level idea, like Beauty… or God, for that matter… and no one could ever realistically expect to do it justice and grasp its entire essence. So, on a whim, as I began trying to capture Creativity in words, at least as it [...]

Read more on '[C/c]reative[s/ity] in text-based Mobile Advertising'

“Half of teens who do not go online do own a mobile phone.” Pew Internet Project

Read more on 'Pew Study Shows Mobile Advertising Can Reach Teens Missed by Internet Ads'

Who? What? Where?
Last week, Mickey Alam Khan from Mobile Marketer organized a mobile advertising event for the Direct Marketing Association in NYC. I was invited to sit on a panel with other execs from Crisp Wireless, AdMob, Bango and Jumptap. Our panel discussion centered on how mobile can be used as a channel to drive [...]

Read more on 'DMA Mobile Marketing Day: Driving Engagement Through Mobile'

It’s true. Mobile advertising inventory is increasing as more and more people get web-enabled smart phones and usage of text-only search services from ChaCha, Yahoo and Google increase exponentially. Some are already forecasting decreases in CPM levels — thanks to a “flood” of inventory. But think about it — we are nowhere, I mean nowhere [...]

Read more on 'Mobile Ad “Supply and Demand”: Where are we really?'

Sometimes I like to think of Mobile as this giant, gracefully forgiving second chance for marketers. The Wired Web made ads annoying, starting with JavaScript pop-ups. Why do you think people get so excited about 7% or even 3% response rates on Mobile? My answer: Because the Internet set the standard so low.
So now we [...]

Read more on 'Is mobile marketing/advertising right for you? Maybe, maybe not.'

Mystery surrounds mobile advertising, yet ChaCha and a panel of experts explained how to make mobile marketing work at ad:tech New York. Brad Bostic, Co-Founder, and Chief Commerce Officer for ChaCha, Mickey Alam Kahn, Editor-in-Chief of Mobile Marketer, Michael Becker, Senior Vice President of Business Development for iLoop and Rob Lawson, CMO and Co-Founder of [...]

Read more on 'Podcast released: Our ad:tech “Making Mobile Work” workshop'