Freddie Larker, who blogs over here, wrote a fantastic piece for AdAge about marketers, over time, kill the medium. Or at least dilute it. With all its promise, mobile may be next. Eek!
Simply put, I’m excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones [...]
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I’m liking what I’m reading on Mobile Youth and thought you might, too, particularly mobile marketers with a global reach. A recent post titled 5 Lesser Known Facts about youth included the following tidbits:
Youth are the most “psychologically robust” demographic as regards the recent recession.
Tweens have a lot of influence on the family spending.
Teens are [...]
Sometimes I like to think of Mobile as this giant, gracefully forgiving second chance for marketers. The Wired Web made ads annoying, starting with JavaScript pop-ups. Why do you think people get so excited about 7% or even 3% response rates on Mobile? My answer: Because the Internet set the standard so low.
So now we [...]
Read more on 'Is mobile marketing/advertising right for you? Maybe, maybe not.'
“Conversations” is quite the catch phrase these days. Your customers are talking about/to you. Participate in the conversations. Engage your customers. Be honest and transparent. Communicate. Listen. Get into the conversations. If you don’t, your competitors definitely will.
And Mobile takes this catch phrase to the next level. Because of one super-obvious fact: Phones are [...]
Read more on 'Don’t dominate conversations. Participate in them.'
There I was…sitting among about 1,000 marketers and agencies at Ad:Tech New York yesterday listening to a panel of about six 18 year olds talk about their digital habits. The audience was riveted. They were literally on the edge of their seats — especially on the eve of the most historic election ever where Obama [...]
Quick question for all you: What do you think of when someone says “mobile marketing“? Banner ads on your iPhone? Telemarketing? A quick survey among marketers and you’ll find that opinions and answers are all over the place. Ask a consumer and they cock their heads sideways and go; “Are you talking about spamming [...]
Mobile Marketer’s Classic Guide to Mobile Advertising is now here! . I was thrilled to get my hands on it and want to thank Mickey for pulling it together. It’s a great resource for any marketer.
In the editor’s not, Mickey writes:
“Mobile advertising is at a critical juncture in its history. Marketers have expressed an interest [...]
Read more on 'Hot off the Presses — Guide to Mobile Advertising Now Available!'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
