McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
As I was driving the other day, I saw a car window decal that looked a little like this (I was too late in snapping a photo while driving):
Halve the complexity
As a designer, my selective perception tends to dwell on this sort of thing: Why would it need to say “Hoosier Fan” when the singular [...]
Read more on 'Simplicity by Design: Coloring with black and white, Part 3'
After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]
Just read an insightful article in MediaPost called “In Search of True Value” by Bob Rose. Bob is the Executive VP/Director of Account Services for Seiter & Miller Advertising. He talks about the changing media landscape and how “hype” around new media distorts reality. He writes,
“Their hype is way out in front of their current [...]
Nielsen has new data illustrating the continual rise of Mobile as a viable alternative to traditional media. Although TV is still the favorite and viewed by virtually all Americans, the 3rd Screen that lives in our pockets and purses is becoming an increasingly popular way to watch video, with over 70% more mobile subscribers watching [...]
At ChaCha we have a window into the minds of Teens and Young Adults, who represent approximately 82% of our userbase. Some questions are perennial favorites that are asked consistently on a daily basis (just check out the topics on the ChaCha.com homepage), but new hot topics are constantly emerging.
Our customers do truly see us [...]
Read more on 'Teens and Young Adults – what’s on their minds? ChaCha knows!'
It’s no argument that old advertising strategies aren’t working in new contexts. Millennials are really good at tuning out and/or avoiding mass media–TV, newspaper, radio, even online. Advertisers want to be where their
audience is, but their audience has tended to disregard them.
So what’s the new thing to try? Mobile, because everyone always has their phone [...]
Read more on 'Rethinking advertising for phones’ conversational context'
Can you believe it’s that time of year again? We’re ramping up for the conferences we’ll be heading to this year, and first on our list is eTail 2009 West in Phoenix, AZ, February 23 – 26.
The focus for this year’s eTail conference is Retail’s Pivotal Moment – Refocusing on the core of your business [...]
“Conversations” is quite the catch phrase these days. Your customers are talking about/to you. Participate in the conversations. Engage your customers. Be honest and transparent. Communicate. Listen. Get into the conversations. If you don’t, your competitors definitely will.
And Mobile takes this catch phrase to the next level. Because of one super-obvious fact: Phones are [...]
Read more on 'Don’t dominate conversations. Participate in them.'
Mystery surrounds mobile advertising, yet ChaCha and a panel of experts explained how to make mobile marketing work at ad:tech New York. Brad Bostic, Co-Founder, and Chief Commerce Officer for ChaCha, Mickey Alam Kahn, Editor-in-Chief of Mobile Marketer, Michael Becker, Senior Vice President of Business Development for iLoop and Rob Lawson, CMO and Co-Founder of [...]
Read more on 'Podcast released: Our ad:tech “Making Mobile Work” workshop'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
