It’s no argument that old advertising strategies aren’t working in new contexts. Millennials are really good at tuning out and/or avoiding mass media–TV, newspaper, radio, even online. Advertisers want to be where their
audience is, but their audience has tended to disregard them.
So what’s the new thing to try? Mobile, because everyone always has their phone [...]
Read more on 'Rethinking advertising for phones’ conversational context'
