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Mobile Advertising is considered an emerging media channel, but it certainly isn’t new. To be sure, the more established players in mobile were well represented at IAB MIXX this year and mobile marketing and advertising was mentioned throughout the day by panelists and presenters. Over the course of two days, experts gave the attendees some [...]

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Who? What? Where?
Last week, Mickey Alam Khan from Mobile Marketer organized a mobile advertising event for the Direct Marketing Association in NYC. I was invited to sit on a panel with other execs from Crisp Wireless, AdMob, Bango and Jumptap. Our panel discussion centered on how mobile can be used as a channel to drive [...]

Read more on 'DMA Mobile Marketing Day: Driving Engagement Through Mobile'