Freddie Larker, who blogs over here, wrote a fantastic piece for AdAge about marketers, over time, kill the medium. Or at least dilute it. With all its promise, mobile may be next. Eek!
Simply put, I’m excited about the potential of mobile marketing and particularly the convergence of social networking and mobile. New capabilities on phones [...]
Read more on 'Let’s Try to Avoid Causing a Mobile-Marketing Revolt'
When is the message “What are you doing?” not nosy parental intrusion? When it’s asked via a text message. This weekend, that message, texted by my husband to our son, got the response “Watching the Bears”. A phone call at the same time would likely have gone unanswered.
Parents are finding that often the best way [...]
After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]
Join Opus Research, ChaCha and 4INFO for a free Webinar:
WHY
Roughly 3.5 billion text messages are sent every day in the U.S., yet text messaging is often neglected in discussions of mobile marketing. However, SMS is the most versatile mobile marketing vehicle and the only one that transcends mobile platform and handset type.
WHEN
Thursday, August 27
1pm ET [...]
Read more on 'Free Webinar: SMS Marketing - Direct Route to Consumer Engagement'
iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than [...]
Local advertising is a hot topic and there’s a heated controversy around whether or not it can be truly effective — especially on a mobile device. Many experts agree that it all rests in the hands of local search. The better the user experience when searching locally, the more people will use it. If advertisers [...]
Read more on 'Effective Local Advertising Tied to Effective Local Search'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
