Think of a funnel. Do you see it? At the top of the funnel are 90% of all teens and young adults who send up to 3,000 text messages per month. Ok, now picture the bottom of the funnel — its the mobile Web and iPhone applications — very powerful conversion tools for driving brand [...]
Read more on 'SMS Advertising: Your Gateway to Mobile Marketing Heaven'
It’s true. Mobile advertising inventory is increasing as more and more people get web-enabled smart phones and usage of text-only search services from ChaCha, Yahoo and Google increase exponentially. Some are already forecasting decreases in CPM levels — thanks to a “flood” of inventory. But think about it — we are nowhere, I mean nowhere [...]
Read more on 'Mobile Ad “Supply and Demand”: Where are we really?'
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
