We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]
Read more on 'The Heart and Soul of Youth – Smart Marketers Get It'
I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]
Read more on 'Agencies and Clients: One Size Doesn’t Fit All'
When is the message “What are you doing?” not nosy parental intrusion? When it’s asked via a text message. This weekend, that message, texted by my husband to our son, got the response “Watching the Bears”. A phone call at the same time would likely have gone unanswered.
Parents are finding that often the best way [...]
After a not-so languid summer (thank you, mobile-delivered email), we are into the conference and summit season with a vengeance. At any number of upcoming gatherings that focus on mobile, speakers will discuss how to innovate with new mobile ad units.
I expect there will be lots of interesting discussion around applications, video, the mobile web [...]
Last week I was watching “Chopped”, a cooking competition show on the Food Network, where contestants are given 3 obscure ingredients and 20 minutes to prepare an incredible dish. It reminded me of those activities in school or at camp where you’re given a bag of random supplies, and instructed to “make something amazing” out [...]
Read more on 'Working within Parameters: Coloring with black and white, Part 1'
On September 17th at Digiday:MOBILE, a panel of speakers will discuss how to innovate with new mobile ad units. I expect there will be lots of interesting discussion around applications, video, the mobile web and in particular, the announcement that Google is returning to PPCall as a mobile ad format. According to analyst Greg Sterling [...]
Think of a funnel. Do you see it? At the top of the funnel are 90% of all teens and young adults who send up to 3,000 text messages per month. Ok, now picture the bottom of the funnel — its the mobile Web and iPhone applications — very powerful conversion tools for driving brand [...]
Read more on 'SMS Advertising: Your Gateway to Mobile Marketing Heaven'
At ChaCha we have a window into the minds of Teens and Young Adults, who represent approximately 82% of our userbase. Some questions are perennial favorites that are asked consistently on a daily basis (just check out the topics on the ChaCha.com homepage), but new hot topics are constantly emerging.
Our customers do truly see us [...]
Read more on 'Teens and Young Adults – what’s on their minds? ChaCha knows!'
“Half of teens who do not go online do own a mobile phone.” Pew Internet Project
Read more on 'Pew Study Shows Mobile Advertising Can Reach Teens Missed by Internet Ads'
iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than [...]
Important information from the Mobile Marketing Association:
Key Documents
To help you better maneuver in the mobile marketing space:
Recommended Reading:
