McDonald’s has been experimenting with integrating their Monopoly game into various new engagement channels. This year, they are using Mobile (SMS shortcode 96363) as a participation mechanism — as an optional alternative to the traditional, tangible game board that we’ve used since the game’s inception. Alternatively you can play via a Facebook application or online [...]
Read more on 'When McDonald’s Monopoly goes Mobile, it gets personal.'
Happy Friday! I thought we could have a little fun to celebrate the end of the week, by having a bit of an interactive blog post!
Part of my job at ChaCha is writing ad copy for our National advertisers. Often times, we are tasked with the goal of writing copy that is relevant to our [...]
As I was driving the other day, I saw a car window decal that looked a little like this (I was too late in snapping a photo while driving):
Halve the complexity
As a designer, my selective perception tends to dwell on this sort of thing: Why would it need to say “Hoosier Fan” when the singular [...]
Read more on 'Simplicity by Design: Coloring with black and white, Part 3'
On September 17th at Digiday:MOBILE, a panel of speakers will discuss how to innovate with new mobile ad units. I expect there will be lots of interesting discussion around applications, video, the mobile web and in particular, the announcement that Google is returning to PPCall as a mobile ad format. According to analyst Greg Sterling [...]
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