Young Adults | Marketing Blog

The Heart and Soul of Youth – Smart Marketers Get It

We get millions of questions per day and a new user every 6 seconds. We know a lot about our young audience and one thing is abundantly clear: Our teens and young adults care passionately about the world around them — both globally and locally. They ask us questions about the environment, about health care, [...]

Agencies and Clients: One Size Doesn’t Fit All

I read an article recently in Ad Age Daily from Anne Bologna, CEO of a small advertising agency called Toy. I met her briefly at a conference called “What Teens Want” and we talked about different approaches for a start up like ours, how to effectively talk to teens and how to best serve agencies [...]

Working within Parameters: Coloring with black and white, Part 1

Last week I was watching “Chopped”, a cooking competition show on the Food Network, where contestants are given 3 obscure ingredients and 20 minutes to prepare an incredible dish. It reminded me of those activities in school or at camp where you’re given a bag of random supplies, and instructed to “make something amazing” out [...]

SMS Advertising: Your Gateway to Mobile Marketing Heaven

Think of a funnel. Do you see it? At the top of the funnel are 90% of all teens and young adults who send up to 3,000 text messages per month. Ok, now picture the bottom of the funnel — its the mobile Web and iPhone applications — very powerful conversion tools for driving brand [...]

Teens and Young Adults – what’s on their minds? ChaCha knows!

At ChaCha we have a window into the minds of Teens and Young Adults, who represent approximately 82% of our userbase. Some questions are perennial favorites that are asked consistently on a daily basis (just check out the topics on the ChaCha.com homepage), but new hot topics are constantly emerging.
Our customers do truly see us [...]

5 SMS (Text Messaging) Advertising Myths: I’m Too Sexy for SMS – give me an iPhone Application!

iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than [...]